Abercrombie & Fitch wants The Situation to leave its clothes in his dirty laundry pile.
The neo-preppy retailer is offering to pay the 'Jersey Shore' star not to wear its clothes because they're afraid his buffoonish image is sullying its brand.
'We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image,' the retailer said in a statement.
'We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,' the statement said.
A&F said it offered Sorrentino 'a substantial payment' to wear other brands, and also made the offer to the rest of the show's cast.
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