Thursday, 9 June 2011
ARTIST DEVELOPMENT 101: The EPK
We've all heard the expression; "Your first impression might be your last impression" and in no situation is it more than, in the music industry. Let's face it, this is a competitive market and everyone is vying to get to the top. You have to make sure your first look is the best look. One could say " Well I don't have the same budget as a label to get that professional look" which might be true but in this day in age with the advent of technologies out there at an artist disposal this excuse is rendered pretty much obsolete. Get all your stage performances together, all your quality MASTERED songs, a couple of professional photograph, a well written bio, and a discography and put it together. What YOU feel showcases your abilities and amplified your persona put on the stage for the executives to see. Seeing as the executives can't follow you around; take them on a journey through videos and clippings and build your story and persona for them.Make them feel,see, hear and most of all believe in you. This is the music business and your job is to sell yourself and you image. Don't have your business get closed on the first day due to excuses. In the words of Mr. Sean Carter; "Grand Opening Grand Closing."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment