My search for talent has taken me to a lot of places..near and far..Toronto being by far the most different. The first night we landed; it was the MMVA awards which is; the Canadian equivalent to the MTV Video awards, and got to meet with Toronto movers & shakers CP Records. CP Records artist (JRDN, Danny Fernandes, and Belly) had a combined seven nominations at the awards. During the meeting; as we (my business partner Marcello, Marzi and I ) discussed the future of the artists with CEO Tony Sal, and Belly's manager Cash, I caught wind of the FUTURE OF MUSIC. As Detroit produced the Mo-town sound which dominated the sound scape of the early 60's to the mid-70's; I see and hear a sound coming out of Toronto all it's own which is set and destined to dominate the sound scape and change how we hear music.
I personally have been taken back and floored by one artist in particular. And set to bet the bank on it that this man and his interpretation of what music should sound like is set to to change the game. Many artist have told me that given the chance they would change the game and this young man's case it isnt a matter of "IF" ...when the world hears him it is rather WHEN he will change the game, All I can say is ladies and gentlemen is that the "Weeknd" has come.
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